8TOPIA

Fall Winter Collection 2015

Key Visual & Online Teasing

Fall is the time to embrace and love. The idea of this series is to embrace the present. Every step and every journey they life has offered you, it is too precious to ignore. I received the brief for this project while listening to the song If from the classic band Bread. And I was told to revive the concept of every man has his own the Great Journey to mind and take charge. The project was quickly spread around the Creative team while I am lingering to the sense that a grunge and poetic theme can invite question and emotion more than a heroic approach. And we need to catch customer attention, not by words by by motion and music. I take a big risk to propose this thought to the Branch Director and he likes it. Man can be poetic, punk and mysterious at the same time, you just have to make it a little hip.